![]() Add milk and melted butter and mix until combined. Add condensed milk, salt and spices to a medium sized bowl and mix well. The Objective of the case study is to find out the reasons for the preference of people in. Blend cookies until the crumbs are very fine. For decades, the product was instantly recognized by its iconic white and yellow wax paper wrapper with the depiction of a young girl covering the front. Following a decline in sales, Chauhan & family shut down their 87-year old production unit in Mumbai’s Vile Parle, which produced the iconic Parle-G biscuits, in 2016. Parle-G or Parle Glucose biscuits are one of the most popular confectionery biscuits in India.Parle Gluco biscuit was rechristened as Parle-G towards the beginning of the 1980s to make their product stand out from the hordes of similar glucose biscuits that had flooded the market following the success of their product.Popular among Parle Products’ offerings included Parle-G, KrackJack, Monaco, Golden Arcs, Parle Marie, Parle Hide & Seek Bourbon, Melody, Mango Bite, Poppins, 2 in 1 Eclairs, Kismi Toffee Bar, Parle’s Wafers, Fulltoss, Parle Namkeens, etc.After the business was split within the family in the early 1960s, Vijay, along with his siblings Sharad and Raj Chauhan, was put in charge of Parle Products.Vijay Chauhan was all of 23 when he joined his family’s business Parle, which was started by his grandfather Mohanlal Dayal as a confectionery set-up in 1928.Hah, finally the curious case of Parle G girl has been cracked. He revealed that it was yet another case of baseless rumors and grapevine and how people cooked up stories and names about the kid. “You must have read the stories that Parle-G girl is actually Niru Deshpande and she’s 60 now, but that’s not true! The Illustration of this girl was made way back in 1960 by Everest Creatives.” However, to clear all the airs regarding these hoaxes, Mayank Shah, group product manager at Parle Products revealed the actual truth behind the girl. Have you ever thought what G stands for in Parle-G According to the brand, it refers to glucose, the biscuit used to be called Parle Gluco in the early 80s. Claiming that the little girl on Parle G wrapper is not real, the Quora user Anupam wrote: There were stories that claimed that Neeru got the cover after a casual picture of hers that her father clicked got noticed and was later chosen to be put on the cover.Īnd later on, the Parle-G's Wikipedia page too had a piece of information that claimed the name of the girl is 'Gunjan Gundaniya'. However, amongst the three, Deshpande became insanely popular as a regional newspaper carried her picture with a short write up that claimed that she belonged to Nagpur. One of the answers to the post had a picture that claimed that the picture belonged to Neeru Deshpandey and it was clicked when she was 4 years 3 months old.Īpart from Neeru, f ew names like Sudha Murthy and Gunjan Gundaniya too were said to be the kid who featured on the cover. However, a few days ago a post on Quora had a user who actually asked who the Parle G kid actually is. In response, Parle adopted a new packaging design featuring a yellowish wax-paper wrapper adorned with a cute image of a little girl, along with the company’s red-colored logo and the name. There were a lot of reports that claimed that the girl on the packet is Neeru Deshpandey from Nagpur. ![]() And even though the quality of cover has changed, the design has not changed much. No matter how broke you’re, Parle G biscuits is a savior! If you’re hungry, nothing can match a cup of piping hot chai with Parle G Biscuits. Parle-G: The journey of a biscuit for masses Text: Shephali Bhatt, ET BureauIt has saved many hungry souls, old and young, at noon or midnight. ![]()
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